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2 clusters · 4 sources · 6 days · First seen · Last updated
BMSG agency anniversary art and craft projects
Overview
Music agency BMSG is conducting a multi-region experiential art project titled ‘BMSG OPEN THE SHUTTER’ to celebrate its sixth anniversary. The initiative involves decorating shopping district shutters in Aichi, Hyogo, and Fukuoka prefectures with mural art depicting 31 agency artists, including members of BE:FIRST, MAZZEL, HANA, and STARGLOW.
Through smartphone technology, visitors can access augmented reality (AR) content featuring artists singing, dancing, or speaking. The project also includes a collaboration with local artisans to create and sell traditional craft products, such as Hakata-ori, Kobe leather, and Yame lanterns, with profits supporting the preservation of these cultural techniques.
In addition to the art installations, the agency announced the ‘BMSG TRAINEE SHOWCASE 2026 WINTER’, scheduled for December 19–20, 2026, at Yokohama BUNTAI, which will feature trainees preparing for professional debuts.
Entities
Timeline
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[CULTURE] 2 sourcesBMSG launches AR art project in shopping districts
BMSG is hosting an experiential art project using AR on shopping street shutters in Japan, alongside announcing a trainee showcase event in Yokohama for December 2026.
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[CULTURE] 2 sourcesBMSG celebrates 6th anniversary with AR shutter art and craft collaborations
Music agency BMSG is celebrating its 6th anniversary with ‘BMSG OPEN THE SHUTTER,’ featuring AR-enhanced mural art in Japanese shopping districts and a craft collaboration to support local artisans.
Sources
kobe-journal.com · kurume.goguynet.jp · lmaga.jp · qjweb.jp