BMW launches Chauffeur Programme for 7 Series and i7

BMW UK has launched a dedicated Chauffeur Programme designed for professional operators using the new BMW 7 Series and the fully electric BMW i7. The initiative aims to support luxury transport providers, including executive transport services, luxury hotel fleets, and self-employed chauffeurs, by addressing the specific operational needs of high-mileage professional driving.

The programme includes several support pillars, such as a five-year ‘Service Inclusive’ package with unlimited mileage and a one-year subscription to BMW Security PRO, which provides vehicle tracking and real-time monitoring. To minimize business downtime during warranty repairs, the package offers Mobility Support, granting access to a licensed BMW 7 Series or i7 replacement vehicle.

In collaboration with BMW Financial Services UK and ALPHABET, the programme also provides various funding options, including Business Contract Hire and Hire Purchase. Additionally, customers who order the electric i7 by the end of the year are eligible for a free home charger. The programme is administered through BMW UK’s Specialist Sales Channel and excludes taxi operators.