BMW refreshes seventh‑generation Serie 7 with new design and tech upgrades

BMW has introduced an update to its seventh‑generation Serie 7, which has been on sale since 2023. The facelift features a monolithic front design with a wide horizontal grille, illuminated kidney‑pipe outlines, and headlights positioned above the air curtains. Wheel sizes now range from 20 to 22 inches, and rear lights have been reshaped for a more horizontal look.

The model expands its personalization offering to more than 500 colour and finish combinations through the BMW Individual and Individual Dual Finish programs. Interior space remains generous, while the trunk capacity is reported at about 525 litres (measured at 542 litres by the reviewer), making it one of the roomier luxury sedans on the market.