Bogotá fashion brands expand to New York, Paris, and Dubai

Seventeen fashion brands from Bogotá are set to expand into international markets, including New York, Paris, and Dubai, over the next 60 days. This initiative is part of PUENTE Internacional, a strategy led by the Bogotá Chamber of Commerce to connect Colombian fashion companies with buyers and partners in the United States, Europe, and the Middle East.

The selected group consists of 14 apparel brands and three footwear and leather goods brands. These companies underwent a specialized curation process and received mentorship to adapt their collections to specific global markets. The program marks the first institutional participation for the Bogotá Chamber of Commerce in Dubai Fashion Week and the ‘Welcome to Paris’ program during Paris Fashion Week.

The objective is to transform international presence into commercial opportunities, leveraging Bogotá's fashion ecosystem, which includes over 34,000 registered companies and generates approximately 120,000 jobs.