Bosideng debuts at Paris Fashion Week for 50th anniversary

Chinese downwear brand Bosideng marked its 50th anniversary with ‘The Bloom’ presentation at the Hôtel Pozzo di Borgo, marking its official debut on the Paris Fashion Week calendar. Designed by Creative Director Pietro Ferragina, the collection integrated Art Deco geometry with Chinese craftsmanship, such as Song brocade and Haipai qipao-inspired tailoring.

The collection featured four distinct lines: Extreme Cold, Outdoor, Business, and Puff. These ranged from technical outerwear to sculptural evening silhouettes. The event was attended by Group Vice President Jet Gao and various international figures from the arts and fashion industries.

To commemorate five decades of expertise, an exhibition was held tracing the brand’s design evolution and past collaborations with designers like Jean Paul Gaultier and Kenzo Takada. The anniversary celebrations concluded with an international gala at the Eiffel Tower.