Brasil Mostra Brasil fair prepares for July opening in João Pessoa

The 31st edition of the Brasil Mostra Brasil multisectional fair will open on 3 July at the João Pessoa Convention Center and run through 12 July. Organisers are completing the pavilion setup and expect more than 100 000 visitors over the ten‑day period. The event will host hundreds of exhibitors across diverse sectors, generate nearly 1 000 direct and indirect jobs, and boost local commerce.

Admission is priced at R$ 12 for adults, with free entry for children under 12 and seniors over 60. Free shuttle buses will depart from the city’s Integrated Command Center, stopping at Mangabeira Shopping, to ease access for attendees without private transport.