Beauty industry shifts in Latin America as K-Beauty and new sectors grow

beauty industry K-Beauty expansion cosmetics market Latin America consumer trends

The beauty and personal care market in Latin America is undergoing significant shifts driven by new consumer habits and product diversification. Korean cosmetics, known as K-Beauty, have seen a 135% increase in sales across the region over the last two years, with Brazil and Mexico serving as primary growth drivers. In Brazil, Farma Conde has expanded its portfolio to include Asian brands like Skin1004 and Shiseido to meet rising demand.

In the manufacturing sector, Sinter Futura, a supplier for major brands like Natura and O Boticário, is diversifying into the hair care market. The company aims for this new segment to represent approximately R$ 100 million, or 20% of its current operations, tapping into Brazil’s position as the third-largest hair care market globally.

Simultaneously, Natura is strengthening its presence in Mexico under the leadership of Francisco Demesa, focusing on human-centric sales models and expanding its physical retail footprint to complement its direct sales heritage.

Entities

Anvisa · Autris · Brazil · Farma Conde · K-Beauty · Natura · Sinter Futura

Claims

What the coverage asserts, and how many sources carry each claim.

[○ 1 SOURCE] The startup Autris developed an intimate soap using biotechnological actives extracted from cocoa pulp.
[○ 1 SOURCE] The Brazilian hair care market was valued at 35.3 billion reais in 2025. veja.abril.com.br
[○ 1 SOURCE] Sinter Futura aims for its new hair care division to reach 100 million reais in revenue, or 20% of its total operation. veja.abril.com.br
[○ 1 SOURCE] Korean brand market share in Brazilian skincare rose from 0.5% in 2023 to over 7% by May 2026. revistadafarmacia.com.br
[○ 1 SOURCE] Farma Conde is adding 20 Asian beauty and hair care products from six brands to its retail locations. revistadafarmacia.com.br
[○ 1 SOURCE] Autris's cocoa-based intimate soap has received regulatory registration from Anvisa.
[○ 1 SOURCE] Sinter Futura is diversifying its 500 million reais annual revenue business by entering the hair care market. veja.abril.com.br

Sources

Vic Beauté amplia portfólio para os olhos com novos lápis e sombras em stick [invoga.com.br]

11 days ago

Grupo Mezzo promove congresso dedicado à estética [portaljoribeiro.com.br]

11 days ago

Francisco Demesa | Belleza y Bien Estar Bien a la vanguardia » Líderes Mexicanos [lideresmexicanos.com]

11 days ago

Farma Conde entra no mercado K-Beauty e passa a vender produtos coreanos de beleza e autocuidado [revistadafarmacia.com.br]

11 days ago

Boticário traz tendência de perfumaria laundry com Floratta Blue Crystal - O que é notícia em Sergipe [infonet.com.br]

11 days ago

Ventas de cosmética coreana crecen 135% en Latinoamérica: ¿qué países impulsan el avance? [www.peru-retail.com]

11 days ago

Fabricante de Natura e O Boticário aposta em cabelos e mira R$ 100 milhões com nova frente [veja.abril.com.br]

11 days ago