Monitor this situation.

Unsubscribe anytime.

[SITUATION] · [QUIET] · [BUSINESS]

10 clusters · 36 sources · 64 days · First seen 2 months ago · Last updated 11 days ago

K-Beauty global expansion and market shifts

Overview

The global K-beauty market is undergoing rapid expansion, with its valuation projected to grow from $118.3 billion in 2025 to $252.4 billion by 2033. This growth is fueled by an integrated ecosystem combining biotechnology, dermatologists, and aesthetic clinics. In 2025, North America held the largest market share as Korean beauty trends transitioned to mainstream consumption. Major corporations are seeing significant shifts in North America and Europe. LG Household & Health Care’s North American revenue has surpassed its Chinese revenue, while APR reported massive surges in both North American and European sales. Amorepacific also saw a 56.5% rise in Americas revenue. CJ Olive Young has expanded its ‘Olive Young K-Beauty Edit’ into approximately 580 Sephora stores in the U.S., with plans to reach Canada, the UK, and the Middle East by 2027. This demand has triggered a surge in South Korean Original Design Manufacturer (ODM) companies like Cosmecca Korea, Kolmar Korea, and Cosmax. Additionally, the industry is expanding into the ‘inner beauty’ sector, also known as ‘K-Wellness’ in the United States. This category, which focuses on supplements like collagen and probiotics, is projected to reach 2 trillion won in South Korea by 2025. Retailers like Olive Young are capitalizing on this trend, reporting 30% average annual sales increases in the category and opening wellness-focused stores in California. Brands such as Kanebo, Parnell, and GLAM. D are gaining traction through specialized skincare and ingestible products, including jellies and functional beverages. Brazil has emerged as a major global driver for the industry. Following an 86.4% increase in exports in the first half of 2026, sales of South Korean cosmetic products in Brazil have surged by 135% in value over the last year. Research from NIQ indicates that Latin American growth is outpacing Europe (58%), North America (53%), and Asia-Pacific (27%).

Entities

South Korea · Amorepacific · LG Household & Health Care · Anvisa · Korea Ministry of Food and Drug Safety

Claims

What the coverage asserts, and how many sources carry each claim.

[● 2 SOURCES] Brazilian brands are adapting Korean skincare philosophy using dermatologically backed actives for local skin types.
[● 2 SOURCES] Searches for “peeling coreano” grew 150 % in 2025 compared with the previous year.
[● 2 SOURCES] Searches for “shampoo coreano” grew 350 % and “máscara de colágeno coreana” grew 300 % year‑on‑year.
[● 2 SOURCES] The Brazilian market for Korean‑inspired cosmetics is projected to reach US$754.8 million by 2032, growing at about 7.4 % annually.
[● 2 SOURCES] ANVISA requires specific approval processes for unconventional cosmetic actives, creating regulatory barriers.
[○ 1 SOURCE] Korean cosmetics exports to Brazil increased 86.4 % year‑on‑year to US$43.4 million in the first half of 2026, making Brazil the 28th largest export destination.
[○ 1 SOURCE] Product registration approvals for items such as sunscreens can take six to twelve months in Brazil.
[○ 1 SOURCE] Discussions between Korea’s Ministry of Food and Drug Safety and ANVISA aim to streamline regulatory collaboration for Korean cosmetics.
[○ 1 SOURCE] Korean brand market share in Brazilian skincare rose from 0.5% in 2023 to over 7% by May 2026. revistadafarmacia.com.br
[○ 1 SOURCE] Farma Conde is adding 20 Asian beauty and hair care products from six brands to its retail locations. revistadafarmacia.com.br
[○ 1 SOURCE] The startup Autris developed an intimate soap using biotechnological actives extracted from cocoa pulp.
[○ 1 SOURCE] Autris's cocoa-based intimate soap has received regulatory registration from Anvisa.

Timeline

11 days ago

[BUSINESS] 7 sources
Beauty industry shifts in Latin America as K-Beauty and new sectors grow
The Latin American beauty market is expanding, fueled by a 135% surge in K-Beauty sales and strategic diversifications by regional players like Sinter Futura and Natura.
15 days ago

[CULTURE] 2 sources
Brazil sees 135% surge in K-beauty sales
Sales of South Korean K-beauty products in Brazil surged by 135% last year, making the country a leading global market for the industry.
15 days ago

[BUSINESS] 2 sources
Global beauty markets see regional specialization in skincare and hair care
Global beauty leadership is split between South Korean export innovation, French dermocosmetic trust, and US clinical technology, while K-beauty hair care expands into South African textured hair markets.
17 days ago

[BUSINESS] 4 sources
South Korean inner beauty market projected to reach 2 trillion won by 2025
The South Korean inner beauty and wellness market is expanding rapidly, projected to reach 2 trillion won by 2025 as consumers shift toward ingestible beauty supplements and functional skincare.
about 1 month ago

[BUSINESS] 2 sources
K-beauty growth drives surge in South Korean cosmetics ODM firms
South Korean cosmetics ODM firms like Kolmar Korea and Cosmax are seeing rapid growth in exports, production capacity, and employment due to the global rise of K-beauty and independent brands.
about 2 months ago

[BUSINESS] 2 sources
K-Beauty market projected to reach $252.4 billion by 2033
The K-beauty market is projected to reach $252.4 billion by 2033, driven by South Korean innovation in biotechnology and advanced skincare formulations.
about 2 months ago

[BUSINESS] 2 sources
K-beauty companies expand global footprint into US and Europe
South Korean K-beauty brands are rapidly expanding into North America and Europe, with companies like CJ Olive Young, Amorepacific, and APR reporting significant revenue growth and new retail partnerships.
about 2 months ago

[BUSINESS] 6 sources
Brazil's K-Beauty market to hit $754 million as brands adapt Korean formulas
Brazilian brands adapt Korean skincare actives for local skin types, driving a market projected to reach $754 million by 2032, while talks aim to ease ANVISA hurdles after Korean exports rose 86 %.
2 months ago

[BUSINESS] 9 sources
K-Beauty industry growth drives new skincare trends in Brazil and Canada
South Korea's K‑Beauty sector, now the world's second‑largest cosmetics exporter, is boosting sales in Brazil and Canada with biotech ingredients and preventive skin‑care trends.
2 months ago

[BUSINESS] 2 sources
South Korea's K‑beauty exports reach $57.3 bn record in first half 2024
K‑beauty exports rose 25% to $57.3 bn in H1 2024, led by record US sales and a 130% jump to the UK, while shipments to China fell 5%.

Sources

almasipatika.hu · altoastral.com.br · beautytech.jp · biz.heraldcorp.com · bizcommunity.com · bp22.bemparana.com.br · ca.sports.yahoo.com · cosmeticinnovation.com.br · dicaappdodia.com · edition.fr · elfolivre.com.br · entretetizei.com.br · festivalteen.com.br · globalcosmeticsnews.com · hollywoodeaqui.com · infonet.com.br · invoga.com.br · lideresmexicanos.com · luxuryhomedigest.com · m.imaeil.com · mustsharenews.com · namidia.com.br · news.heraldcorp.com · oglobo.globo.com · ohsem.me · peru-retail.com · peterryan.com.au · portaljoribeiro.com.br · recreio.com.br · reinoliterariobr.com.br · revistadafarmacia.com.br · sateconomy.co.kr · sundaymore.com · tplmoms.com · veja.abril.com.br · viagemegastronomia.com.br

This summary has been updated 7 times: see revision history