Brazil betting market expands through diversification and new partnerships

The betting market in Brazil is undergoing significant expansion as operators diversify beyond football to include music, festivals, video games, and sports like cycling and motorsports. This shift is supported by a consolidated regulatory framework, including Law 14.790 of 2023, which mandates responsible gaming measures such as deposit limits, self-exclusion mechanisms, and credit restrictions.

In a strategic move to capture this growing market, Avanti Studios is making its South American debut through a partnership with Superbet in Brazil. The collaboration includes the launch of over 20 new live casino tables featuring Portuguese-speaking dealers and environments tailored to local preferences.

A key component of the partnership is the development of 'Futevôlei Ao Vivo,' a live casino game inspired by the Brazilian beach sport of footvolley. Superbet will also receive one month of exclusive access to Avanti’s existing portfolio while the companies work on new content specifically designed for Brazilian players, including influencer-led products.