Brazil consumers show high interest in Black Friday 2026

Research indicates that 62% of Brazilian consumers intend to shop during Black Friday 2026. According to a study by Opinion Box in partnership with Dito, consumer behavior is shifting toward earlier preparation.

Data from LWSA, involving 1,044 respondents, shows that 50% of consumers begin researching offers more than a month in advance. This trend suggests that shoppers are no longer waiting for the specific Friday to make decisions, but are instead comparing prices and organizing budgets weeks beforehand.

Furthermore, 54% of consumers plan to spread their purchases throughout November rather than concentrating them solely on Black Friday, which is scheduled for November 27. Financial planning is also a key factor, with 72% of respondents stating they prepare financially for the event, including reserving funds in previous months.