Opinion Box

Brazilian retail and Black Friday 2026 projections

19 clusters · 112 sources · last updated 2 days ago

Latest: Black Friday: consumer trends, security risks, and economic impacts

Retail trends in Brazil show a focus on strategic consumer engagement and seasonal sales planning. As Black Friday 2026 approaches, the sector anticipates significant growth, with e-commerce sales projected to reach R$ 1

Brazilian social media consumer behavior trends

3 clusters · 6 sources · last updated 4 days ago

Latest: Digital influencers expand presence in Brazilian fashion and lifestyle sectors

Research indicates a significant role for digital engagement and cultural proximity in driving Brazilian consumer behavior. A study titled ‘Entre Brasis 2026’ found that local creators generate up to 3.5 times more engag

Meta WhatsApp Business and AI platform updates

21 clusters · 113 sources · last updated 4 days ago

Latest: Meta tests Max Price feature for WhatsApp marketing messages

Meta is implementing significant structural and financial changes to its WhatsApp Business platform. The ‘Account Model Evolution’, effective September 23, allows a single phone number to be linked to multiple parallel i

Brazil mental-health and workplace regulation

90 clusters · 344 sources · last updated 5 days ago

Latest: Brazil: Companies face challenges identifying psychosocial risks under NR-1

In May 2026, Brazil intensified its public-policy focus on mental health by revising Regulatory Standard 1 (NR-1), obligating employers to identify, assess, and control psychosocial risks such as excessive workload and h

Brazil digital economy: Logistics, profitability, and AI

37 clusters · 98 sources · last updated 6 days ago

Latest: Citi upgrades Mercado Livre to buy rating

Brazil’s digital economy is shifting focus toward operational profitability, logistical efficiency, and incentivized sales models. While the sector is projected to reach R$ 258 billion in revenue by 2026, companies are f