Brazil Issues New Rules Governing Monetization of Child Influencers on Social Media

The National Council of Justice (CNJ) approved a resolution that sets uniform criteria for judges when evaluating requests for children and adolescents to participate in monetized activities on digital platforms. The rules require consideration of publishing frequency, earnings, advertising involvement, impact on schooling, family life and mental health, and mandate protection of minors' privacy and image. Experts highlighted the advance, noting that “the trend is for judicial authorisations to be assessed based on factors such as frequency of publication, monetisation, advertising campaigns, impact on school routine, leisure, family relations and the child’s mental health,” and warned that platforms must verify authorisations before allowing child‑focused advertising.

The resolution complements Brazil’s Law 13.431/2017, which established specialised, remote testimony procedures to protect child and adolescent victims in criminal proceedings. Scholars discussed extending the special‑deposition mechanism to other vulnerable victims, emphasising that the law already allows limited application to victims aged 18‑21, and noting the need for careful, case‑by‑case use to avoid misuse.