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Brazil leads global aesthetic surgery market amid technological shifts
The aesthetic surgery market is seeing significant technological advancements and shifts in consumer demand. According to the ISAPS Global Survey 2024, Brazil leads the world in aesthetic procedures, with liposuction being a top choice. Blepharoplasty (eyelid surgery) also reached a global peak in 2024, with over 2.1 million procedures performed worldwide.
New technologies are expanding treatment options for skin laxity and body contouring. Innovations such as Micro Spiral CO2 lasers, radiofrequency platforms like Endymed, and invasive radiofrequency are being used to treat skin, fat, and the septum to reduce scarring and improve recovery. While techniques like High Definition (HD) liposuction aim for anatomical definition, experts warn that results should remain natural and avoid excessive marking.
Other emerging methods include nanofat grafting, which uses processed patient fat for rejuvenation. However, the Brazilian Federal Council of Medicine (CFM) notes that scientific evidence for nanofat's superiority over established treatments remains low, citing a lack of long-term safety and efficacy data.
Entities
Anvisa · Brazil · Brazilian Society of Plastic Surgery · Conselho Federal de Medicina · Federal Council of Medicine · International Society of Aesthetic Plastic Surgery · National Health Surveillance Agency · Sociedade Brasileira de Cirurgia Plástica
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] Invasive radiofrequency technology can be used to treat the septum in cases of mild to moderate skin sagging. leianoticias.com.br · dicaappdodia.com · oglobo.globo.com
- [● 3 SOURCES] According to the ISAPS Global Survey 2024, liposuction is the top aesthetic surgical procedure in Brazil, ahead of breast augmentation and abdominoplasty. leianoticias.com.br · dicaappdodia.com · oglobo.globo.com
- [● 3 SOURCES] New technologies are not intended to replace conventional surgery in all cases and must be properly indicated. leianoticias.com.br · dicaappdodia.com · oglobo.globo.com
- [● 3 SOURCES] New technologies allow surgeons to treat muscle, fat, skin, and the septum, rather than just removing skin. leianoticias.com.br · dicaappdodia.com · oglobo.globo.com