Brazil leads global plastic surgery market with focus on safety

Brazil leads the world in aesthetic plastic surgery, recording approximately 2.35 million procedures in 2024. According to data from the International Society of Aesthetic Plastic Surgery (ISAPS), the country ranks first globally in surgical procedures and second in total procedures when non-surgical interventions are included.

In this mature market, medical professionals are shifting focus toward surgical techniques that prioritize safety and recovery. Dr. Paulo Germano emphasizes that aesthetic goals must be balanced against anatomical limits, clinical conditions, and surgical risks. He notes that individualized planning is essential, sometimes requiring procedures to be divided into multiple stages to ensure patient health.

In the field of breast augmentation, which is the second most common surgical procedure in Brazil, new methods are emerging. Surgeon Júlia Melo utilizes the Preservé technique, a method involving Motiva implants designed to be less invasive. This approach uses smaller incisions of approximately 2 centimeters and aims to preserve natural tissue and sensitivity, potentially leading to faster recovery times and reduced pain.