Brazil pushes new child‑protection laws banning minors in gambling ads and curbing early sexualization

The Brazilian Chamber of Deputies’ Committee on Social Welfare approved a bill (PL 3724/24) that would amend the Child and Adolescent Statute to forbid the participation of children and teenagers in any gambling‑related advertising, whether on television, online platforms or other media. The proposal sets administrative fines from R$ 3,000 to R$ 10,000, with multipliers for repeat offences, agents of child influencers, and gambling companies. The measure still requires approval by the full Chamber and the Senate.

Separately, the municipal council of Osasco passed a local law (PL 71/2021) that bans the exposure of children and adolescents to activities that could lead to early sexualisation, including certain school projects, dances, cultural performances and art exhibitions. The ordinance also calls for awareness campaigns in public and private schools and will be sent to the mayor for enactment. Both initiatives aim to strengthen protections for minors against exploitation and inappropriate commercial or cultural exposure.