Brazil wine market expands through enotourism and new partnerships

The Brazilian wine market continues to grow, with national consumption reaching 440 million liters in 2025 and the domestic market generating R$ 9.8 billion in the first half of 2026. In the state of São Paulo, which accounts for 26% of national consumption, the government has promoted the 'Rotas do Vinho de São Paulo' guide to highlight regional production and enotourism in municipalities such as São Roque, Jundiaí, and Espírito Santo do Pinhal.

In Minas Gerais, the Rio Manso project in the Serra da Mantiqueira is expanding its offerings through a partnership with Cave Geisse. The collaboration has resulted in a limited-edition Extra Brut sparkling wine made from Chardonnay and Pinot Noir. Rio Manso is developing an 82-hectare operation that combines vineyard production with hospitality structures designed to attract visitors to the region.