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6 clusters · 14 sources · 20 days · First seen · Last updated

Wine industry expansion in Brazil

Overview

European and Brazilian wine producers continue to engage with a growing Brazilian market through various industry events. In Brasília, the Chez France Expérience event has showcased approximately 60 labels from nine European wineries, with a focus on French regions such as Champagne, Burgundy, and Bordeaux, alongside production from Greece. Simultaneously, producers from Portugal’s Trás-os-Montes region have participated in events in São Paulo and Rio de Janeiro to expand commercial opportunities.

The ProWine São Paulo trade fair, which featured over 2,000 producers from 37 countries, serves as a key platform for negotiating with importers and distributors. This expansion follows a period of significant growth where Brazilian wine consumption rose by 41.9% to 440 million liters in 2025. By the first half of 2026, wine and sparkling wine sales in Brazil reached approximately R$ 9.8 billion, representing a 9% increase compared to the same period the previous year. Growth has been particularly notable in the ‘super premium’ segment, which saw a 15% increase in revenue.

Domestic industry development is increasingly focused on enotourism. In São Paulo, which accounts for 26% of national consumption, the government has promoted the ‘Rotas do Vinho de São Paulo’ guide to highlight regional production. In Minas Gerais, Vinícola Rio Manso is developing an 82-hectare operation in the Serra da Mantiqueira, including a partnership with Cave Geisse to produce a limited-edition Extra Brut sparkling wine.

Brazilian wine and sparkling wine exports reached US$ 6.79 million in the first half of 2026, a 23.73% increase compared to the same period in 2025, reaching 79 different countries. On the import side, Chile remains Brazil’s largest foreign supplier, followed by Argentina.

Entities

Brazil · ProWine São Paulo · Chez France Expérience · Comissão Vitivinícola Regional de Trás-os-Montes · Vinícola Rio Manso

Timeline

  1. [BUSINESS] 2 sources
    Brazil wine market expands through enotourism and new partnerships

    Brazil's wine sector shows growth through rising consumption and the expansion of enotourism in São Paulo and Minas Gerais, supported by new regional guides and producer partnerships.

  2. [BUSINESS] 2 sources
    Wine consumption trends in Brazil highlight glass service flexibility

    Wine sales by the glass are increasing in Brazil, with 65% of wine-selling establishments offering the format to help consumers experiment with new labels and control spending.

  3. [BUSINESS] 2 sources
    Brazil emerges as key growth market for global wine producers

    Global wine producers are targeting Brazil for expansion, with Grupo Bacalhôa projecting 16% growth in 2026 as the country becomes a strategic priority despite a beer-dominated market.

  4. [BUSINESS] 3 sources
    Brazil wine sector sees growth in exports and imports

    Brazil's wine industry saw a 23.73% surge in exports during the first half of 2026, while wine imports rose 5.9% in value, driven by increased winery numbers and demand from South American and European partners

  5. [BUSINESS] 2 sources
    ProWine São Paulo hosts 2,000 producers amid Brazilian wine market growth

    ProWine São Paulo features over 2,000 global producers as Brazil's wine consumption grows by 41.9%, highlighting a rising demand for super-premium labels and high-altitude wines.

  6. [CULTURE] 4 sources
    European wine producers hold tasting events in Brazil

    European wine producers from France, Greece, and Portugal are hosting tasting events and trade showcases in Brazil to expand their market presence and establish new commercial partnerships.

Sources

canalalentejo.sapo.pt · capitalnews.com.br · consumidormoderno.com.br · diariozonanorte.com.br · exame.com · hopkinsmedicine.org · jornaldebrasilia.com.br · jornalnordeste.com · portaldotrabalhador.com.br · revistadovilla.com · revistaviverbrasil.com.br · shoppingspirit.pt · veja.abril.com.br · vinetur.com

This summary has been updated 5 times: see revision history