Brazilian beverage companies launch new energy and RTD products

Major beverage players in Brazil are expanding their portfolios to meet growing consumer demand for non-alcoholic and ready-to-drink (RTD) options.

Grupo Petrópolis, through its TNT Energy brand, is launching two new zero-sugar, zero-calorie flavors: Jabuticaba and Melon with Pomelo. The launch aims to tap into the mocktail trend, featuring QR codes on cans that lead to non-alcoholic cocktail recipes. This move follows data showing the energy drink category saw a 15% volume increase in 2025.

Simultaneously, Ambev has introduced Beats Pink Lemonade. Developed using consumer data from the Zé Delivery marketplace, the new flavor targets the sweet and refreshing segment of the RTD market. The product was officially revealed by Anitta, who serves as the brand's Head of Innovation and Creativity, during a television broadcast.