Brazilian retailers roll out Father's Day campaigns and events

Highstil unveiled its "Match Point" Father’s Day campaign in 2026, using a tennis metaphor to celebrate the legacy between fathers and sons while showcasing its clothing line. Levi’s Brazil launched a "Pai com Estilo" campaign featuring acclaimed chef Jefferson Rueda and his family, linking the brand’s heritage to a personal story of culinary apprenticeship. In Rio de Janeiro, the Shopping da Gávea hosted a two‑day "Caneca do Papai" pottery workshop where fathers and children painted and fired personalized ceramic mugs together. Renner highlighted current father‑day style trends and, separately, introduced a collection with rap artist Duquesa that draws on urban culture and the singer’s personal journey, expanding the retailer’s seasonal offerings.