Brazilian cheese festivals draw record ticket sales and visitor numbers

The 34th FestiQueijo in Carlos Barbosa, Rio Grande do Sul, announced the early sale of 15,000 tickets, roughly half of its target for the 2026 edition. Organisers highlighted the milestone as evidence of growing public confidence and outlined new features such as expanded dining areas, a covered Piazza FestiQueijo, and a Mercato showcasing local products. Sponsors include Santa Clara, Sicredi and Tramontina.

In Valença, Rio de Janeiro, the 5th Festa do Queijo concluded with thousands of attendees and historic sales records. The four‑day event featured the “Gigante Valenciano,” a 500‑litre cheese touted as the world’s largest cheese platter, and boosted local commerce, hotel occupancy and restaurant traffic. Municipal officials and participants praised the festival’s role in strengthening tourism and the regional agribusiness economy.