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Brazilian hair care brands expand international presence
Brazilian hair care brands are expanding their international presence, highlighted by Nuance Professional’s participation in the Beautyworld Middle East 2026 event in Dubai. The company showcased its 'This Is Brazil' fast-straightening line, specifically developed for global markets, and strengthened its partnership with BeuBella Cosmetics to facilitate entry into Middle Eastern countries.
This expansion aligns with a broader surge in the Brazilian beauty sector. According to data from the Secretariat of Foreign Trade, compiled by the Brazilian Association of the Personal Hygiene, Perfumery and Cosmetics Industry (ABIHPEC), beauty and personal care exports reached US$ 1.061 billion in 2025, representing a 20.1% increase from the previous year. Hair care products were the primary driver of this growth, seeing an increase of approximately 30%.
Entities
ABIHPEC · BeuBella Cosmetics · Djonata Dal Santos · Dubai · Nuance Professional
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 2 SOURCES] Hair care products led the sector's exports with approximately 30% growth. portal.comunique-se.com.br · leianoticias.com.br
- [● 2 SOURCES] Nuance Professional developed the 'This Is Brazil' fast-straightening line for international markets. portal.comunique-se.com.br · leianoticias.com.br
- [● 2 SOURCES] Nuance Professional participated in the Beautyworld Middle East 2026 event in Dubai. portal.comunique-se.com.br · leianoticias.com.br
- [● 2 SOURCES] Nuance Professional reinforced its partnership with BeuBella Cosmetics to enter Middle Eastern markets. portal.comunique-se.com.br · leianoticias.com.br
- [● 2 SOURCES] Brazilian beauty and personal care exports reached US$ 1.061 billion in 2025. portal.comunique-se.com.br · leianoticias.com.br
- [● 2 SOURCES] Beauty and personal care exports grew by 20.1% compared to the previous year. portal.comunique-se.com.br · leianoticias.com.br