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2 clusters · 6 sources · 25 days · First seen · Last updated

Brazilian beauty and personal care industry growth

Overview

The Brazilian beauty and personal care sector is experiencing growth through product diversification and international expansion.

Initially, companies like Natura expanded their domestic and product offerings by introducing various body oil formulations, such as the Sève line and Ekos Maracujá triphasic oil, to meet consumer demand for specialized skincare. This movement occurs within a global body oil market projected to reach US$ 4.9 billion by 2034.

Subsequently, the industry has seen a significant rise in exports, which reached US$ 1.061 billion in 2025, a 20.1% increase from the prior year. Hair care products have been a primary driver of this trend, growing by approximately 30%. Brazilian brands, such as Nuance Professional, are actively entering new markets like the Middle East by showcasing specialized product lines at international events.

Entities

Djonata Dal Santos · Natura · BeuBella Cosmetics · Dubai · Nuance Professional

Claims

What the coverage asserts, and how many sources carry each claim.

Timeline

  1. [BUSINESS] 2 sources
    Brazilian hair care brands expand international presence

    Brazilian beauty exports reached US$ 1.061 billion in 2025, a 20.1% increase, driven by a 30% growth in hair care products and brands like Nuance Professional expanding into the Middle East.

  2. [BUSINESS] 4 sources
    Natura expands body oil portfolio amid growing beauty market

    Natura is expanding its body oil portfolio with diverse textures and fragrances, tapping into a global market projected to reach US$ 4.9 billion by 2034.

Sources

altoastral.com.br · emtempo.com.br · leianoticias.com.br · oglobo.globo.com · portal.comunique-se.com.br · viagemegastronomia.com.br