Brazilian households gear up for 2026 World Cup with TV and home tech upgrades

Brazilian consumers are preparing their homes for the 2026 FIFA World Cup by investing in larger televisions, audio equipment, and other home‑entertainment products. Market surveys from the industry union and Worldpanel by Numerator indicate that roughly one‑quarter of shoppers plan to purchase new electronic devices for the tournament, while retailers expect a significant boost in sales of high‑resolution, connectivity‑focused TVs.

Laura Autran, head of marketing at Casa&Video, says major events like the World Cup turn homes into gathering places, prompting shoppers to create more comfortable, technology‑rich environments for friends and family. The push for better picture quality and stable streaming also fuels interest in equipment that reduces broadcast delay and enhances the viewing experience.