Brazilian loyalty programs Livelo and Azul roll out high‑bonus point promotions

Livelo announced June promotions that give new Club Livelo members up to 70,000 bonus points over 12 months, with the cost of a thousand points dropping to around R$20. The offers apply to plans signed on June 10 and include both new sign‑ups and upgrades, allowing participants to accumulate up to 161,000 points depending on the chosen tier.

Azul Fidelidade, in partnership with Esfera, launched a promotion running until June 14 that provides up to 90% bonus on point transfers. The campaign uses the “cart strategy,” letting customers acquire most of the points during transfer and reducing the effective cost per thousand Azul points to roughly R$13‑14. Additional bonuses are available for long‑standing Clube Azul members, with extra percentages up to 30% based on membership duration. The total bonus cap is 300,000 points per participant.

Both promotions target Brazilian consumers seeking to lower the price of airline miles and other travel rewards.