Brazilian radio stations reach 22.6 million listeners during 2026 World Cup coverage

Grupo Bandeirantes’ radio portfolio wrapped up its 2026 FIFA World Cup coverage with 22.6 million listeners, 146 transmissions and 716 hours of programming across four host nations and seven host cities. The multi‑platform operation spanned Bandeirantes, BandNews FM, Band FM and Nativa on air, plus Bandplay, YouTube, Fast TV and social‑media channels, delivering 25.5 billion impacts and 153 million impressions.

In Brazil, Rádio Difusora 97.3 FM ran a promotion asking listeners to predict the tournament champion. Moacir Ferrari of Pinto Bandeira correctly chose the winner and received a R$ 500 supermarket voucher, an official World Cup ball, a Brazil national team shirt and adventure vouchers, highlighting the station’s audience‑engagement efforts during the event.