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2 clusters · 6 sources · 21 days · First seen about 2 months ago · Last updated 30 days ago

Brazilian football media audience trends

Overview

Brazilian media organizations have reported significant audience engagement during major football events in 2026.

During the FIFA World Cup, Grupo Bandeirantes’ radio portfolio reached 22.6 million listeners through a multi-platform operation involving 146 transmissions and 716 hours of programming. The coverage included radio, YouTube, and social media, generating 25.5 billion impacts.

Following the World Cup, Globo reported record-breaking audience figures for the first 22 rounds of the Brasileirão. The broadcaster reached 121.8 million people across open TV and various digital and subscription platforms, capturing 91% of the total audience reached by the tournament's transmissions.

Entities

CBV · Globo · Brasileirão

Timeline

30 days ago

[SPORTS] 6 sources
Globo reaches record audience for Brasileirão
Globo reached 121.8 million people through its platforms during the first 22 rounds of the 2026 Brasileirão, capturing 91% of the total audience reached.
about 2 months ago

[SPORTS] 3 sources
Brazilian radio stations reach 22.6 million listeners during 2026 World Cup coverage
Grupo Bandeirantes reached 22.6 million listeners with extensive 2026 World Cup radio coverage; a Brazilian station’s promotion awarded Moacir Ferrari prizes for correctly predicting the champion.

Sources

bundespresseportal.de · esporte.ig.com.br · esportenaredemt.com.br · justicaecidadania.odia.ig.com.br · terra.com.br · volleyball.it