Brazilian real estate sectors focus on AI and sales conversion

Real estate industry organizations in Brazil are focusing on technological integration and sales efficiency. Secovi Goiás is launching HUB Secovi, a new segment of its corporate university, UniSecovi, dedicated to technology, innovation, and digital solutions for the real estate and condominium markets. The initiative will debut with an immersion program in Artificial Intelligence on September 25 and 26, led by specialist Diogo Coelho Crispim, aimed at modernizing professional routines and management processes.

In São Paulo, Secovi-SP held its Encontro das Imobiliárias to address the challenge of lead conversion in the real estate market. The event focused on strategies to increase sales conversion rates without increasing fixed costs. Additionally, Secovi-SP announced the upcoming launch of the Benchmark Secovi Universal on October 8, a specialized CRM developed in partnership with Universal to provide performance indicators for real estate agencies.