Rio de Janeiro bans 'pink tax' as Brazilian states approve 2027 budgets

The state of Rio de Janeiro enacted Law 11.293/26, prohibiting the practice of charging different prices for substantially identical products or services based on the consumer’s gender, known as the “pink tax.” The law, signed by Governor Ricardo Couto and published on 23 July, requires businesses to present prices without gender distinction and gives them 90 days to comply. Penalties such as fines were removed after the governor’s veto.

Across Brazil, several states and municipalities have approved their 2027 Lei de Diretrizes Orçamentárias (LDO). Rio de Janeiro’s LDO projects a deficit of about R$13 billion against R$120 billion in revenue and sets priorities for micro‑enterprise support, innovation and green sectors. Goiás’ LDO forecasts R$11.73 billion in cash and details new rules for mandatory parliamentary amendments. São Paulo’s LDO, backed by a regional bloc, forecasts R$383.5 billion in revenue and emphasizes education, security and gender‑based policy funding. Paraíba’s LDO was also passed, outlining fiscal responsibility and public investment goals. Municipalities of Rio de Janeiro and Goiânia have sanctioned their own LDOs, focusing on flood‑prevention works, staff benefits and fiscal balance. The new regulations increase transparency of parliamentary amendments, requiring public electronic filing and quarterly reporting.