Brazilian teens and low‑profile users feel pressure from social‑media culture

Psychologists describe a growing group of “low‑profile” social‑media users who avoid posting, commenting or sharing content. They do so to protect privacy, reduce digital anxiety and lessen the dopamine‑driven urge for likes and comments. Studies cited say limited exposure can lower stress levels, while total disengagement may increase loneliness and lower overall life satisfaction.

In Brazil, 16‑year‑old influencer Rafa Justus sparked an online dispute after posting a photo with Julia Pimentel, a figure linked to rival influencer Antonela Braga. The feud attracted comments from their families and prompted journalist Thiago Pasqualotto on Band’s “Melhor da Tarde” to criticize the teenage use of terms like “enemy,” calling it a sign of immaturity and a symptom of cancel‑culture pressures on young public figures.