Brazil's coffee industry secures US tariff exemption and expands traceability platform

Brazilian coffee trade groups—Abic, Abics and Cecafé—celebrated the United States Office of the USTR’s decision to exempt all Brazilian coffee, including soluble coffee, from the proposed 25% Section 301 tariff. The exemption safeguards an estimated US$2‑2.5 billion of annual exports to the United States, though a second USTR investigation remains ongoing.

Separately, the Sebrae‑led “Origem Controlada Café” platform, developed with the Ministry of Development, Industry and Foreign Trade, ABDI and ICNA, has tracked more than one million roasted coffee packages since its 2024 launch. The system monitors 16 Brazilian Geographical Indications across 380 municipalities, offering QR‑code‑linked origin, quality and sensory data, and reported monitoring of over 12 tonnes of coffee in a single week.

Both initiatives aim to strengthen the competitiveness and transparency of Brazil’s coffee sector on global markets.