Brazil's franchising market reaches R$ 301.7 billion in 2025

The Brazilian franchising market reached a revenue of R$ 301.7 billion in 2025, representing a nominal increase of 10.5% according to the Associação Brasileira de Franchising (ABF). The sector concluded the year with 202,444 operations, 3,297 networks, and 1.762 million direct jobs.

While franchising offers operational models and support, it requires investors to trade autonomy for structure, involving the payment of royalties and adherence to strict brand standards. Success varies significantly by location and management, as network performance does not guarantee individual unit profitability.

In recognition of professional growth in the sector, EXAME and CommUnit have launched the ‘Prêmio Multi – Melhores Multifranqueados do Brasil’. The award features 10 categories to honor entrepreneurs managing multiple franchise units. The ‘Multifranqueado do Ano’ will receive a trip to the Multi-Unit Franchising Conference in Las Vegas, USA.