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[BUSINESS] · Brazil · 2 sources

Brazil's poker and online card game popularity spikes in 2026

Online platforms have driven a rapid rise in poker participation across Brazil, prompting a packed 2026 tournament calendar. The World Series of Poker will run in Las Vegas from May 26 to July 15, while the Brazilian Series of Poker holds events in Florianópolis (Sept 4‑8) and São Paulo (Sept 13‑28). The World Poker Tour returns to Australia in September, highlighting the sport’s expanding global footprint. Celebrities such as Neymar and Ronaldo have openly embraced poker, further boosting public interest.

At the same time, simpler digital card games are gaining traction on mobile platforms. Titles that use a “higher‑or‑lower” mechanic, such as Gamdom HiLo, attract users seeking quick, low‑learning‑curve entertainment that fits into brief breaks. These games benefit from intuitive interfaces, clear rules, and responsible‑gaming features, appealing to a broad audience beyond traditional poker players.

Both trends reflect a broader shift toward accessible, fast‑paced card gaming in Brazil’s digital entertainment market.