Brazil's SBT celebrates 45 years with special TV lineup and expands SBT Kids digital reach

Brazilian broadcaster SBT announced a month‑long slate of special episodes and retrospectives for August to mark its 45th anniversary. The schedule will revisit classic and current programs such as "Fofocalizando," "Programa do Ratinho," "Bake Off Brasil," "Domingo Legal," "A Praça é Nossa," and "The Noite," adding themed segments and revived formats. A dedicated commercial package links advertisers with the nostalgic content, according to network executive Daniel Abravanel.

Separately, the SBT Kids brand reported that its YouTube channel now has nearly 2 million subscribers and more than 152 million total views, driven by popular titles like "O Picapau Amarelo" and a recent episode that amassed 5 million views in a month. Director Jefferson Cândido highlighted new releases, including a third season of "O Picapau Amarelo" and additional children’s series, underscoring the network’s push into safe, educational digital content for young audiences.