Brazil's World Cup advance sparks 20% sales boost for bars and restaurants

Brazil's progress to the round of 16 of the 2026 World Cup has lifted expectations for the hospitality sector. The Brazilian Association of Bars and Restaurants (Abrasel) forecasts an average 20% rise in traffic on match day against Norway, estimating total revenues of about R$2.42 billion – a 15.7% increase over the 2022 tournament. Industry analysts cite past data, noting a 91% jump in bar sales during the Brazil‑Japan knockout win and a 49% surge in Pix payments at bars and restaurants for that match. Local establishments in Belém are preparing for a similar uplift, with some expecting a 20% rise in turnover, while thousands gathered on Copacabana’s temporary arena to watch the game. The combined effect reflects heightened consumer spending outside the home whenever the national team plays, offering a significant, if temporary, boost to Brazil’s food‑and‑beverage businesses.