Brico Depôt celebrates 10 years in Sintra with employee-led campaign

Brico Depôt is celebrating the 10th anniversary of its Sintra store with a new campaign titled ‘10 anos a poupar juntos’ (10 years saving together). The initiative features the store's own employees as the protagonists of the campaign, which is being promoted through the store and via outdoor advertising on buses.

The campaign aims to connect the brand more closely with local customers by highlighting the staff who assist with construction, DIY, and home improvement projects. The Sintra location currently employs 92 people, including six staff members who have been with the unit since its opening a decade ago.

Alongside the anniversary, the company is reinforcing its ‘Preço Mínimo Garantido’ (Guaranteed Minimum Price) value proposition. Brico Depôt entered the Portuguese market in 2014 and currently operates 33 stores across Spain and Portugal, employing approximately 2,500 people.