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2 clusters · 6 sources · 26 days · First seen · Last updated

Brico Depôt business expansion in Iberia

Overview

Brico Depôt is advancing its commercial and regional presence across the Iberian Peninsula. In Spain, the company has expanded its omnichannel strategy by launching a Retail Media program in collaboration with Unlimitail and the CitrusAd platform. This initiative, which provides advertising inventory across 29 physical stores and various digital channels, has reportedly seen a 140% growth in revenue during its first eighteen months of commercialization.

In Portugal, the retailer is marking the 10th anniversary of its Sintra location with an employee-led campaign titled ‘10 anos a poupar juntos’ (10 years saving together). This campaign focuses on local customer connection and reinforces the company’s ‘Preço Mínimo Garantido’ (Guaranteed Minimum Price) value proposition. Brico Depôt currently operates 33 stores across Spain and Portugal.

Entities

Brico Depot · Unlimitail · Filipe Rodrigues · CitrusAd · Sintra

Timeline

  1. [BUSINESS] 4 sources
    Brico Depôt celebrates 10 years in Sintra with employee-led campaign

    Brico Depôt is marking 10 years in Sintra, Portugal, with a campaign featuring its employees to celebrate the milestone and reinforce its commitment to competitive pricing.

  2. [BUSINESS] 2 sources
    Brico Depôt expands Retail Media strategy in Spain

    Brico Depôt has launched a Retail Media strategy across its 29 Spanish stores and digital channels, reporting 140% growth in the business line through partnerships with Unlimitail and CitrusAd.

Sources

briefing.pt · distribuicaohoje.com · ecommerce-news.es · hiretail.es · marketeer.sapo.pt · sapo.pt