BTS and Oreo Unveil Limited‑Edition Hotteok‑Flavored Cookie Worldwide

Mondelēz International has launched a limited‑edition Oreo cookie in partnership with South Korean pop group BTS. The snack features a brown‑sugar‑pancake (hotteok)‑flavoured crème, reflecting the band’s childhood memories of the Korean street food. More than 80 markets will receive the product, which also includes 13 unique embossments designed by BTS to mark their 13th anniversary.

The collaboration is paired with a global fan‑engagement campaign inviting consumers to submit digital love letters to BTS, aiming to create the world’s largest love letter to the group. Activation events are planned in Singapore’s FairPrice Vivocity (June 22‑July 5) and Malaysia’s Sunway Pyramid (June 8‑14) where fans can sample the cookie and participate in the campaign. The limited‑edition packs began rolling out to retailers on June 8 and will remain available while supplies last.