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7 clusters · 20 sources · 64 days · First seen · Last updated

Categories: CULTURE · BUSINESS

BTS‑Oreo hotteok‑flavored cookie launch

Entities: Americanas · BTS · Mondelez International · Oreo

Overview

In late May 2026 Mondelez International announced a global partnership with South Korean boy band BTS to release a limited‑edition Oreo cookie flavored after hotteok, a Korean street‑food pancake. The product, featuring 13 BTS‑designed embossments and a purple‑tinted wafer, was scheduled for online sale on 1 June and retail launch on 8 June in more than 80 markets worldwide.

The partnership was highlighted again at the end of May, with remarks from a Mondelez India executive noting the cultural significance of the tie‑up and confirming it as BTS’s first global snacking collaboration.

In early June the rollout began, with stores in Singapore and Malaysia hosting activation events where fans could sample the cookie and submit digital love letters to the band. Retail distribution started on 8 June as planned.

On 11 June BTS simultaneously celebrated its 13th anniversary by releasing the previously hidden track “Come Over” on streaming platforms, linking the song to the Oreo packaging via QR codes that unlocked exclusive content.

By early July the campaign reached Brazil, where a purple‑colored biscuit was launched on 3 August as part of the worldwide rollout, accompanied by promotional activities in São Paulo and other cities.

In late July the rollout expanded to Mexico, where the Oreo & BTS biscuits hit convenience and grocery outlets on 3 August. The Mexican release offered two variants—white and beige creams in purple‑tinted wafers—each bearing the seven members’ names, the official light stick and hidden fan messages. The expansion continued the coordinated, multi‑regional launch tied to BTS’s anniversary and the hotteok‑flavored concept.

Timeline

  1. 1 day ago

    [CULTURE] 2 sources
    Oreo launches BTS-themed limited‑edition cookies in Brazil and Mexico

    Oreo and BTS unveiled limited‑edition cookies in Brazil (via Americanas) and Mexico, featuring hotteok‑flavored filling and BTS‑themed packaging.

  2. 24 days ago

    [BUSINESS] 3 sources
    Oreo launches BTS-themed limited‑edition biscuit in Brazil

    Oreo and BTS released a limited‑edition purple biscuit in Brazil on Aug 3, 2026, with hotteok‑flavored cream, 13 embossed designs, and a global rollout in 80+ countries.

  3. about 2 months ago

    [CULTURE] 2 sources
    BTS marks 13 years since debut with release of new single “Come Over”

    BTS released the single “Come Over” to celebrate its 13‑year debut anniversary, while recalling key moments such as their 2013 debut, first music‑show win, 2017 AMA performance, 2019 Brazil concerts, 2020 “Dyn​

  4. about 2 months ago

    [CULTURE] 2 sources
    BTS celebrates 13th anniversary with limited‑edition Oreo and worldwide release of “Come Over”

    BTS marked its 13th anniversary with a limited‑edition Oreo featuring Korean pancake flavor and released the hidden track “Come Over” worldwide on June 12.

  5. about 2 months ago

    [BUSINESS] 2 sources
    BTS and Oreo Unveil Limited‑Edition Hotteok‑Flavored Cookie Worldwide

    Oreo and BTS released a limited‑edition hotteok‑flavoured cookie in over 80 markets, featuring 13 anniversary embossments and a global fan‑letter campaign, with launch events in Singapore and Malaysia.

  6. 2 months ago

    [BUSINESS] 3 sources
    BTS teams with Oreo for limited‑edition hotteok‑flavored cookie launch

    BTS and Oreo launch a limited‑edition hotteok‑flavored cookie with BTS‑themed embossments, debuting online June 1 and in stores June 8 across 80+ markets.

  7. 2 months ago

    [BUSINESS] 8 sources
    Oreo launches limited-edition BTS-themed cookies in over 80 countries

    Oreo partners with BTS to sell limited‑edition purple cookies flavored like Korean hotteok, launching June 1 online and June 8 in stores across 80+ countries.

Sources

ca.sports.yahoo.com · capricho.abril.com.br · chicobarney.blogosfera.uol.com.br · diariodemorelos.com · elfolivre.com.br · emirates247.com · fmtmagazine.in · geekpublicitario.com.br · hameensanomat.fi · infokioscos.com.ar · keyt.com · marketingdirecto.com · meioemensagem.com.br · News18.com · radiodoktoren.dk · srnnews.com · sunshinekelly.com · tribune.net.ph · whec.com · worldbakers.com