BTS teams with Oreo for limited‑edition hotteok‑flavored cookie launch

South Korean pop group BTS has partnered with Mondelez’s Oreo brand to release a limited‑edition Oreo & BTS cookie. The snack features a sweet creme flavored after hotteok, a popular Korean street‑food pancake, and includes 13 special embossments designed by the band, such as member names and a light‑stick outline.

The cookies will become available online on 1 June and in retail stores on 8 June, rolling out across more than 80 markets worldwide. The collaboration marks BTS’s first global snacking partnership and coincides with the group’s 13th anniversary, aiming to create a worldwide fan movement and digital “love letter” campaign.

Mondelez India’s marketing vice‑president highlighted the cultural significance of the tie‑up, while BTS members expressed pride in sharing a taste of home with fans. The product will be sold for a limited period while supplies last.