Bvlgari debuts Serpenti Infinito art installation on New York High Line

Bvlgari has launched its first major public art installation in the United States, titled “auruBOROS — Urban Memory and Collective Dream.” The pneumatic, golden sculptural work was created by the Berlin-based artist duo Plastique Fantastique and is situated on New York City’s High Line near Little West 12th Street.

Timed to coincide with New York Fashion Week, the installation serves as a backdrop for the Serpenti Infinito project. The event featured brand ambassadors Anne Hathaway, Dua Lipa, and LISA, who debuted new high-jewelry pieces inspired by American art and architecture. Notable pieces include the Serpenti Falling Drops, worn by Hathaway, and the Serpenti Helix, worn by Dua Lipa.

The installation is scheduled to be on view from September 10 through September 20, offering a reflective, large-scale experience that interacts with the urban landscape and the movement of visitors.