By Salomon Hospitality launches Círculo luxury hotel brand

By Salomon Hospitality, a hotel platform led by brothers Harry and Toni Serra Moreno, has launched Círculo, a new high-end hotel brand focused on properties with significant architectural value. The brand aims to create a recognizable hospitality experience by preserving the unique character and history of historic buildings while integrating contemporary design.

The brand's debut property is Círculo Condal, located at 44 La Rambla in Barcelona. Housed in an 1891 building, the hotel features 29 rooms across seven floors with interiors designed by ContiCert.

Looking ahead, the company plans to expand the Círculo collection with two new additions scheduled for 2027: Círculo Sevillano in Seville, located in the former Palacio Pinello, and Círculo Granadino in Granada, located in the Palacio San José.