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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 4 sources · 4 days · First seen · Last updated

By Salomon Hospitality Círculo brand launch

Overview

By Salomon Hospitality, a platform led by Harry and Toni Serra Moreno, has launched Círculo, a new luxury hotel brand. The brand focuses on properties with significant architectural value, aiming to preserve the history of historic buildings while integrating contemporary design.

The brand’s debut property is Círculo Condal in Barcelona, located in an 1891 building with 29 rooms. The company plans to expand the collection in 2027 with two new locations: Círculo Sevillano in Seville at the former Palacio Pinello, and Círculo Granadino in Granada at the Palacio San José.

This launch is part of a broader strategy to grow within the Spanish market through proprietary brands. The group currently manages 24 hotel assets across various segments, including urban, boutique, and luxury establishments.

Entities

By Salomon Hospitality · Círculo · Toni Serra Moreno · Spain · Barcelona

Timeline

  1. 30 days ago

    [BUSINESS] 2 sources
    By Salomon Hospitality launches Círculo luxury hotel brand

    By Salomon Hospitality has introduced Círculo, a luxury hotel brand for architecturally significant buildings, starting with Círculo Condal in Barcelona and expanding to Seville and Granada by 2027.

  2. about 1 month ago

    [BUSINESS] 2 sources
    By Salomon Hospitality launches Círculo luxury hotel brand

    By Salomon Hospitality has launched Círculo, a luxury hotel brand specializing in architecturally significant buildings, debuting with Círculo Condal in Barcelona.

Sources

agenttravel.es · expansion.com · hosteltur.com · merca2.es