By Salomon Hospitality launches Círculo luxury hotel brand

By Salomon Hospitality has launched Círculo, a new luxury hotel brand designed for properties with significant architectural value and unique identities. The brand aims to provide a consistent hospitality concept that emphasizes design, respect for historical assets, and urban relaxation.

The first property to operate under this brand is the Círculo Condal in Barcelona, featuring 29 rooms across seven floors. The expansion plan includes upcoming openings in 2027 at the Palacio Pinello in Seville and the Palacio San José in Granada.

This move is part of the group's strategy to grow in the Spanish market through proprietary brands. By Salomon Hospitality currently manages 24 hotel assets across various segments, including urban, boutique, and luxury establishments.