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BYD targets 2.5 million overseas vehicle sales by 2027
BYD is aggressively expanding its global footprint to offset declining domestic sales in China. The automaker has raised its 2026 overseas sales target to between 1.9 million and 2 million vehicles, with an ambitious goal of selling 2.5 million units abroad by 2027. This growth is supported by an expanding fleet of dedicated car carriers and a shift toward localized manufacturing to mitigate shipping constraints and potential tariffs.
In Indonesia, BYD has officially commenced operations at its manufacturing facility in Subang, West Java. This marks a transition from importing completely built-up (CBU) units to domestic production. While the move follows government incentives, officials noted that vehicle prices are not expected to drop immediately due to the current fiscal transition structure. Local legislators have encouraged the company to prioritize Indonesian workers for management and administrative roles and to increase the use of local components to strengthen the national supply chain.
In Italy, BYD is seeing robust growth, with a 194.9% increase in registrations in August 2026 compared to the previous year. To maintain momentum amidst a lack of new state incentives, the company has launched a commercial campaign offering bonuses of up to 11,600 euros for customers trading in older vehicles for the Super Hybrid DM-i range.
Entities
BYD · BYD Motor Indonesia · Deutsche Bank · PT BYD Motor Indonesia · Subang