BYD opens new showroom in Varna via Auto Union group

ESKO Automotive, a member of the Auto Union group, has officially opened a new BYD showroom in Varna, Bulgaria. Located on Yan Hunyadi Boulevard, the facility marks the brand's second showroom in the country within a single year.

The opening event hosted over 200 guests, including local government officials, members of the Varna Municipal Council, and representatives from the Varna and Veliki Preslav Metropolis. The celebration featured a performance by the award-winning theater troupe ‘Palachi’ and showcased the brand's vehicle portfolio, including electric and plug-in hybrid models. The BYD Sealion 7 was highlighted as a primary model of interest during the event.