BYRDLI and Visit Mississippi launch bookable creator travel storefront

Travel commerce platform BYRDLI has partnered with Visit Mississippi and Travel South USA to launch ‘Mississippi Found’, a creator-led travel activation. The campaign features US-based photographer and travel creator Nicole Zelkowitz, who is traveling through Mississippi until the end of September.

Unlike traditional influencer campaigns that rely on third-party affiliate links, this initiative uses BYRDLI’s infrastructure to turn Zelkowitz’s journey into a bookable storefront. As she travels from Tupelo through the Mississippi Delta and Jackson to the Gulf Coast, her selected hotels, itineraries, and travel packages are added to her own BYRDLI Travel Club. This allows her audience to book and pay for her exact experiences directly through her personalized storefront.

BYRDLI CEO Vanessa Richards described the model as a way for creators to own their travel products, including booking, payment, and fulfillment, within a single ecosystem. For Visit Mississippi, the partnership aims to convert destination storytelling into measurable booking activity by providing a direct path from inspiration to trip planning.