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2 clusters · 2 sources · 16 days · First seen · Last updated

BYRDLI creator-led travel commerce campaigns

Overview

The Australian travel technology company BYRDLI has launched creator-led travel commerce campaigns in partnership with various U.S. tourism entities to facilitate direct bookings through creator-managed ‘Travel Clubs’.

In early September, BYRDLI partnered with the Alabama Tourism Department and Travel South USA for the ‘THIS IS ALABAMA’ initiative. The campaign utilizes photographers Ashley Dobson and Terry McLauchlin to showcase the state’s landscapes, history, and food to Australian and U.S. audiences, respectively, making their documented itineraries and hotels bookable via the BYRDLI platform.

Following this, BYRDLI collaborated with Visit Mississippi and Travel South USA to launch ‘Mississippi Found’. This campaign features creator Nicole Zelkowitz, whose journey through the Mississippi Delta and Gulf Coast is converted into a bookable storefront. BYRDLI CEO Vanessa Richards noted that this model allows creators to own their travel products, including booking and fulfillment, within a single ecosystem.

Entities

Travel South USA · BYRDLI · Alabama Tourism Department · Ashley Dobson · Terry McLauchlin

Timeline

  1. 6 days ago

    [BUSINESS] 2 sources
    BYRDLI and Visit Mississippi launch bookable creator travel storefront

    BYRDLI, Visit Mississippi, and Travel South USA have launched a campaign turning creator Nicole Zelkowitz’s Mississippi road trip into a bookable travel storefront via the BYRDLI Travel Club.

  2. 21 days ago

    [BUSINESS] 2 sources
    BYRDLI launches Alabama tourism campaign using creator-led travel commerce

    Travel tech company BYRDLI has launched a creator-led campaign with Alabama tourism officials to promote bookable travel experiences in Alabama to Australian and U.S. audiences.

Sources

campaignbrief.com · traveltalkmag.com.au