CAIXA, Visa, and Keeta launch Marvel-inspired campaigns in Brazil

CAIXA and Visa have launched a nationwide promotion in Brazil titled “Um Destino de Outro Mundo,” inspired by the Marvel Studios film “Avengers: Doomsday.” The campaign offers CAIXA Visa credit and debit cardholders the chance to win five themed trips to Iceland, a filming location for the movie, along with weekly prizes of R$ 1,000. The promotion runs from November 3, 2026, to January 31, 2027.

Simultaneously, the delivery platform Keeta has introduced a campaign themed around the same Marvel franchise to highlight its delivery speed. Using the concept “Delivery que salva o dia,” Keeta aims to link the urgency of the film to its service attributes, such as its average delivery time of 28 minutes within a 3-kilometer radius. Keeta, which operates in 32 Brazilian cities with 430,000 partner couriers, is utilizing TV, radio, and digital media to promote the initiative.