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[SITUATION] · [ACTIVE] · [BUSINESS]
2 clusters · 3 sources · 15 days · First seen · Last updated
Brazilian corporate use of licensed merchandise
Overview
Brazilian companies are increasingly utilizing licensed character merchandise and pop culture franchises for promotional campaigns.
In October 2026, cinema operator Cinépolis launched a collection of pop culture items featuring franchises such as Spider-Man and Mario. Concurrently, the car rental company Unidas partnered with DC Comics to offer Batman-themed miniatures to incentivize premium insurance selections.
By November 2026, the trend expanded to include financial and service sectors. CAIXA and Visa launched a nationwide promotion inspired by the Marvel Studios film “Avengers: Doomsday,” offering themed trips to Iceland. Additionally, the delivery platform Keeta introduced a Marvel-themed campaign to promote its service speed.
Entities
Brazil · Visa · Marvel Studios · Keeta · Cinepolis
Timeline
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[BUSINESS] 3 sourcesCAIXA, Visa, and Keeta launch Marvel-inspired campaigns in Brazil
CAIXA, Visa, and Keeta have launched marketing campaigns in Brazil inspired by the Marvel film “Avengers: Doomsday,” featuring travel prizes and delivery service promotions.
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[BUSINESS] 3 sourcesBrazilian companies launch promotional campaigns using collectible merchandise
Brazilian companies Cinépolis and Unidas are launching promotional campaigns featuring collectible merchandise from popular franchises to drive consumer engagement and service upgrades.
Sources
adnews.com.br · anselmosantana.com.br · catanduvananet.com.br