Calvin Klein launches Fall 2026 denim campaign with Tate McRae

Calvin Klein has launched the first chapter of its Fall 2026 denim campaign, titled ‘Feel the Fit’, featuring Canadian pop star and dancer Tate McRae. Directed by Carlijn Jacobs, the campaign emphasizes freedom of movement and self-expression through dance and choreography.

Set to the track ‘Groove Is in the Heart’ by Deee-Lite, the visuals showcase three key denim silhouettes: the Low Rise Baggy Jean, the High Rise Loose Jean, and the 90s Straight Jean. McRae, a Grammy-nominated artist, uses her signature dance style to highlight the fit and confidence provided by the collection.

Global Brand President David Savman stated that the campaign aims to bring the brand’s denim legacy to a new generation. The ‘Feel the Fit’ initiative is a multi-part rollout that is expected to feature additional global talents over the coming month.